B&B Hotels is a Brittany-headquartered French hotel chain that began in 1990. The brand is all about high-standard, yet affordable stays. The brand has extended operations in Italy, Morocco, Spain, Poland, Germany, and Portugal. The company wanted to reach a broader market based on tourism influx. Since the selection of location is pretty diverse even being close to one another, B&B Hotels has a chance to catch more tourists coming in from different parts of the globe. The chain has more than 400 establishments within Europe. The private ownership of the chain didn’t last long when in 2010, Carlyle Group decided to acquire it for a whopping 480 million euros.

The Carlyle Group is a public corporation, which has multiple businesses mostly in the financial services sector. That is why their purchase of the hotel chain was a great addition to their growing enterprise. They didn’t want to get stuck in asset management entrepreneurship, and B&B Hotels is also a good way for them to have a more challenging yet profitable business beyond what they already do. After all, the hotels are already established, and all they have to do is incorporate what they naturally do to further enhance the business side of things on this chain.