Priding itself as a place with its own, unique personality, Silken Hotels aims for a warm and hospitable environment where everyone can feel at home - all while being treated as a VIP guest. It employs the highest standards in all of its services, believing that a quality system is the key to its success. Every staff member is encouraged to perform well by simply using a clear organization structure where every role and responsibility is written out. So, each staff member is equipped with the right tools to serve the best interest of the guests.

As Silken Hotels takes quality service seriously, it has launched the Quality Management project. This endeavor led to the accreditation of six (6) hotels with a UNE EN ISO 9001:2008 standard. Two (2) of these properties have been recognized with the Q standard for tourism as well, in accordance with the UNE 182001:2008 standard.

Staying at Silken Hotels is also a rewarding experience for the guests. With the Sí by Silken program, guests can enjoy loyalty privileges at any of the hotel chain’s 31 hotels. This forges a healthier relationship between the company and its customers, as the former ensures the satisfaction of the latter.